HISTORY OF THE NIKE BRAND
Each of us has at least one pair at home Nike or Air Jordan . The brand that changed the world sneaker , streetwear even sportswear, but you know theirs history ? This fascinating history dates back to the 1960s. The brand, which today is synonymous with innovation, design and global sports culture, began as a university project.
THE BEGINNINGS
In 1964 Bill Bowerman, a track and field coach at the University of Oregon, and his former student Phil Knight founded a company called Blue Ribbon Sports. The original goal was to import Japanese running shoes of the brand Onitsuka Tiger (now ASICS ) to the United States. Bowerman and Knight believed that quality, but at a price shoes available could help American athletes perform better.
THE FIRST INNOVATION
Bowerman was not only a businessman, but also an innovator . His quest to create a better running shoe led to a design that was inspired by the structure of a waffle iron. This design, known as the " Nike Waffle Trainer ", was patented in 1974 and quickly became standard in the field.
NAME AND LOGO
In 1971 the company was renamed to Nike , after the Greek goddess of victory. The logo, known as the " Swoosh ", was designed by design student Carolyn Davidson for mere 35 dollars . This simple yet iconic logo symbolizes movement and speed and has become one of the most recognizable logos in the world.
GLOBAL EXPANSION AND MARKETING
Nike was one of the first companies to use it effectively sponsorship and advertising campaigns . In 1984, she signed an NBA rookie contract by Michael Jordan , which led to the creation of the brand Air Jordan . This move not only boosted sales but also strengthened the brand's image as a leader in sportswear and footwear.
CONTEMPORARY MISSION AND STREETWEAR
Today is Nike a global phenomenon with annual sales exceeding 30 billion dollars. Company constantly innovates in the area materials , design and technology , and its products are popular among professional athletes and ordinary consumers. In recent years, Nike has become not only an icon of the sports industry, but also a major player in culture streetwear . Collaboration with designers and brands like off-white , Supreme and Travis Scott show how deeply rooted Nike is in this subcultural phenomenon known as 'streetwear'.
These limited editions they often sell out in a flash and become collector's items , which are subsequently sold for several times the original price. In this way, the brand proves its ability adaptation and innovation , and keeps a young and trends target group. Nike and streetwear thus form a symbiotic relationship that enriches both sides: while streetwear gains sporting legitimacy and global reach, Nike becomes even more part of everyday culture and fashion trend .
True to its roots in innovation and design, Nike remains at the forefront of the industry it helped define. Her history is a story of vision, courage and constant search for new possibilities, which makes it one of the most inspiring brands in modern times .
