THE STORY OF THE SUPREME PHENOMENON
Of course we all know the brand Supreme , but do you know how this global phenomenon came about? This brand is now a symbol streetwear and its products are sought after all over the world . From a small skate shop to a global one brand that can be proud of collaborations with giants such as Louis Vuitton, Nike or The North Face.
Beginnings in New York
Supreme was founded in 1994 in New York by James Jebbia . Originally a small multi-brand store, it gradually evolved into the iconic brand we know today. Originally from England, James worked in a Duracell battery factory in his youth. At the age of 18, he decided to make a change and moved to New York. Here he opened the Union store, which mainly sold British brands. When he started selling the brand Stüssy , his business began to grow rapidly. Later he decided to open his own skate shop called Supreme.
Unique sales concept
From the very beginning, the store had a limited range of goods, which created interest among young people. The goods sold so quickly that James came up with the idea of releasing new clothing collections every Thursday. In this way, he was able to maintain interest and customers looked forward to each one new drop . This strategy has become one of the key elements of the brand's success.
Collaborations that rocked the fashion world
Supreme is known for its collaborations with others brands and artists . Collaboration with such brands as Louis Vuitton, The North Face , Timberland and many others, have brought enormous popularity to the brand. In addition, they have collaborated with renowned artists such as Jeff Koons and Damien Hirst , which added prestige to the brand.
Eastward expansion
The first Supreme store outside the US opened in Japan in 1996. The Japanese have always loved streetwear and were fascinated by the American brand. Thanks to the expansion into Japan, the brand also began to produce various accessories and gadgets , which today are one of the characteristic elements of every new drop. We can talk about the craziest things Supreme brought to the world in the next article.
Huge commercial success
In 2017, the Carlyle Group invested in Supreme by purchasing about 50% of the firm for $500 million, giving the brand an estimated market value of around $1 billion. A few years later, the VF group bought Supreme for an incredible $2.1 billion.
Today, Supreme is much more than just a clothing brand. It is a phenomenon that has influenced the entire world of streetwear and fashion . With fourteen stores worldwide and ever-growing popularity, it's clear that Supreme is here to stay. In an interview with GQ magazine, James said that they want to stay true to their brand and do the best for today's generation. And we can't wait to see what the future holds for us! Let us know what brand you want to hear about next and don't forget to check out Supreme products on our e-shop .
