STREETWEAR AND ITS HISTORY
Streetwear was born in the 1980s in California, USA. Originally rooted in skateboarding and hip-hop culture , it gradually became a global phenomenon and acquired its own distinctive features. One of the pioneers of this style was Shawn Stussy , who started producing T-shirts with their own logos and graphic motifs. Stussy started his own brand in 1980 when he started selling surfboards. When he began printing T-shirts with the Stussy logo in 1984, he pioneered the fashion that became known as streetwear .
Another influential brand in the history of streetwear is A Bathing Ape (or BAPE ), founded by Japanese designer Nigo in 1993. BAPE became popular for its extravagant designs and limited production, which made it a symbol of fashion luxury . Nigo has also collaborated with other brands such as Nike and Kanye West's A Bathing Ape x adidas Originals.
In recent years, streetwear has become one of the most influential fashion styles. Brands like Supreme , Off-White and Palace Skateboards are among the most sought-after brands on the market today. These brands are characterized by a minimalist design and a high price tag, which appeals to many people. In the table below, you can see the results of HYPEBEAST's 2022 survey, "Which brand do you think represents streetwear the most?".
Streetwear has also penetrated the world of haute couture . In 2017, Paris hosted the first streetwear fashion week called "Streetwear and Luxury" , which was part of the official haute couture week program. During this event, representatives of not only streetwear brands but also luxury brands such as Louis Vuitton , Givenchy or Balenciaga presented their collections .
However, streetwear is also criticized for its exorbitant price range and exclusively male focus. Many brands also appropriate elements of cultures that are not their own, which is criticized as cultural and ethnic appropriation. However, nowadays streetwear is becoming more and more inclusive and emphasizes the importance of diversity. Many streetwear brands have begun collaborating with artists and activists to support important social and political issues. These collaborations often include a charitable aspect and streetwear brands help raise funds to fight racism, homophobia and other forms of injustice.
Nowadays, streetwear is alive and popular . It is becoming an integral part of the fashion industry, and by being open to everyone, it is becoming one of the most inclusive styles of fashion .
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