TOP 5 LEGENDARY SNEAKER PACKS
If you thought sneaker culture was all about shoes, then you're wrong. It's often the packaging that makes the real impression, and sometimes it does iconic . So let's introduce the TOP 5 most legendary sneaker packs we found for you.
1. Nike Air Pressure (1989)
Retro with a touch of the future. In 1989, Nike came up with a model Air Pressure , which brought a futuristic design not only in the form of the shoe, but also in the packaging. While the shoes themselves weren't as popular as, say, the Reebok Pump, their red futuristic " Tupperware " packaging was a real eye-catcher. Imagine how you would look if you were walking down the street with him - you would be the center of attention without a doubt. And if you want to buy a piece of history, you can find this box at eBay around $100.3
2. Concepts (Special Achievement Award)
When we talk about innovative packaging, we cannot leave it out Concepts . Their cooperation with Nike SB on ' Lobster ' Dunk was clear proof that new standards can be set in sneaker culture. The first 50 pairs were supplied in a wooden trap on lobsters , which is packaging we literally take seriously! And their packaging innovation continued, from the 'Blue Lobster' Dunk packaged as a live specimen to religious themed packaging that was so complex it had its own combination system on the lid of the box.
3. Adidas NMD (Pitch Black – Urban Utility Pack)
In 2016 adidas caught the attention of the sneaker community with his Pitch Black project. The shoes were packed in luxury briefcase with a range of accessories including an electric toothbrush and a travel pouch. If you were lucky enough to get one of these shoes, not only did you have a great pair of sneakers, but also packaging that literally put you in the spotlight.
4. Nike Air Mag 2011
It's not the first time in ours blog we mention shoes Marty McFly from " Back to the Future ". Nike decided to bring these futuristic shoes into the real world and theirs packaging it was simply breathtaking. Every couple it was packaged in a bright yellow box with " Magnetic Anti Gravity " branding, a great homage to the original film.
5. Ben & Jerry's x Nike SB 'Chunky Dunky'
Combination ice cream and sneakers it may sound strange, but in 2020 it turned out to be a golden nail. These sneakers came in giants ice cream buckets with the brand's typically colorful design Ben & Jerry's , which was packaging that didn't leave you cold.
With each passing year, sneaker manufacturers strive to outdo themselves in innovative and creative packaging. Who knows what the future holds? But one thing is for sure, sneaker culture is constantly in flux, as is the packaging that carries them. If you have your own tips for memorable packaging, let us know in the comments on Instagram !
